Friday, August 29, 2008

Rabindranath Tagore


Thou Hast Made Me Endless- XV

Rabindranath Tagore (1861-1941 AD) the Nobel Laureate of 1913 was introduced to the West primarily through the collection of English translation of some of his poems/songs captioned as ‘Gitanjali’ (=Offering of Songs). More translations of his works followed by the poet himself and others after he had won the Nobel, including poems/songs, dramas, short stories etc. However, such efforts were sporadic and sluggish, mostly on individual initiative, which still remain so.


As a result, a vast volume of the poet’s works remains un-translated while, it appears, it is an impossible proposition to translate even a substantial part of the poet’s total works to permit those, not privileged by the knowledge of Bengali language, a reasonably broad view of his myriad creations where unfathomable perceptional depth of top grade aesthetics runs through, literally true to his song “Thou hast made me endless / Such is Thy pleasure”.


Notwithstanding this, an upsurge of Tagore translation took place in the last decade of the twentieth century by virtue of a good number of eminent poets/translators e.g. William Radice, Joe Winter, Ketaki Kushari Dyson, to name a few, all of whom left their valuable contribution to this oeuvre and my book THE ECLIPSED SUN is a modest addition to this. I have put stress on a few aspects of the poet’s works, particularly those in his twilight years, which seemed to me quite inadequately covered so far. The followings are presented mostly based on this book.


RAJAT DAS GUPTA: Calcutta: e-mail: rajatdasgupta@yahoo.com
rajarch@cal3.vsnl.net.in


Poem No: 8 of the book PATRAPUT written at Santiniketan, ( where the Poet’s University “Visva Bharati” situates) on 5th November 1935.

[Translator’s note: Volumes of philosophical dissertations might not have brought home better the Upanishadic perception of oneness of the trivia with the cosmos than this small poem.]

This wild seedling finds way to me,
Yellow and green in her leaves I see,
Flowers are violet, cups wily
To sip light delightfully.
But no answer anywhere
When her name I inquire
She is in the club of the anonymous
Where belong the heavenly stars inglorious.
So, I capture her in my pet name
Piali (*), in my privacy that is her fame. (*)

There, Fuchsia, Marigold and Dahlia golden,
Grace the ceremony of the garden.
But my Piali remains in liberty,
Though in utter ignominy –
Unfettered by distinction of class,
A Boul (**), unsocial, lost in the mass. (**)

But soon the flowers drop and dry
Without clamour or outcry.
Her horoscope – only a few moments’ combine,
The nectar in her heart a few drops fine.
In a short span of time is her journey done,
While ages engulf flaming petals of the Sun;
Her history noted at the corner of a tiny page
With a tiny quill by the Scribe of all age.

Yet, a massive history it does unfold,
From one page to other one can’t behold.
The centuries in their eternal stream,
Their ups and downs in slow rhythm
That raised and buried many a mountain range,
In oceans and deserts brought seas of change,
Along that Time’s flow eternal,
Advanced this flower’s vision primordial.

In this flower’s transience, this vision primordial
Lives all through fresh, dynamic and eternal.
Its end one is to sight yet,
That formless concept, the un-sketched portrait
Remains eternal in some unseen contemplation
That I try to conceive in my imagination.
In which unseen is held Mankind’s trend,
The future, past and present.

· * * * * * * * * * * * * * * * * * * * *

(*) ‘Piala’ in Bengali means ‘Cup’ from which the Poet has coined its feminine ‘Piali’ which also happens to be the name of many a girl/women, not necessarily relating them to a ‘cup’, unlike this flower where its similarity with a ‘cup’ is implied.
(**) Bouls are a sect of people in Bengal, whose concentration is most in the Birbhum district of W. Bengal where the Poet’s University “Visva Bharati” (=World University”) situates. Bouls are remarkable for their highly spiritual songs with their “Ektara” (a single stringed musical instrument) played in tune, which is their heritage for generations. Religious liberalism is also a remarkable feature of Boul song. These are notwithstanding the low educational level of the Bouls particularly in their earlier generations when singing and begging was their sole occupation. Bouls songs have profoundly influenced Tagore’s own music known as Ranindra Sangeet (=Rabindranath’s songs). In the nineties of the last century Purna Das Boul familiarized the Western world with Boul song by virtue of his performances there including America.

Tuesday, August 26, 2008

Nano: A poltical football?

Becoming a sustainable corporation

From The Statesman
ND Batra

Tata Motors’s Nano project’s difficulties in Singur triggered in my mind a stream of random thoughts as to how a global corporation should build a sustainable enterprise that takes into account not only the government but all stakeholders including the humblest farmer with a “two-bigha” plot of land. But this column is not about the great Tatas, the pride of India.

The idea of what constitutes a company’s individuality, reputation and trust is important. Image and identity contribute to these intangible assets. McDonald’s, Nike, Pepsi, Coca-Cola, Chevron, and, yes, even ExxonMobil, for example, are powerful global brands and in many ways they project what the US is all about. Protecting brand reputation, when a crisis hits a company, big or small, is of paramount importance. Successful executives are great communicators and diplomats. They don’t threaten to walk away; they solve problems.

In the age of 24/7 media, corporations have become righteously obsessed with their reputation. Investigative journalists thrive on controversies and apart from serving their own self-interest, they serve a very useful social purpose. They keep corporate America on its toes. Imagine if Enron, WorldCom and other companies that went down the drain because of corruption had been subjected to an intense media scrutiny. Millions of people would have been saved from grief.

Before “60 Minutes” and similar television investigative programmes invite their subjects for an interview, they do their homework. Company whistleblowers and insiders supplement the news media’s own internal investigation.

The important point is that since corporate America cannot ignore the news media, the best thing is to make professional preparations to meet them and give them necessary cooperation. It is important to know how to communicate effectively and persuasively during a crisis so that the situation can be brought under control and remedial measures taken to re-establish the company’s reputation. Today all major corporations scan the burgeoning blogosphere and social networks. Most have their own blogs and they invite their stakeholders to contribute to them. NGOs and social activists have as much access to the news media as any big corporation.

Business culture in India has been changing rapidly and Indians are more open to global corporations today than they were a decade ago. And like Europeans, Indians too demand that global companies maintain the same high standards as they do in the US.One cannot underestimate the importance of the perpetual news cycle for the corporate global and the necessity of having an adequate response structure in place in order to take corrective measures in case the news media inadvertently damage the company’s reputation.

Many corporations use institutional advertisement to inform the public about facts that might have been ignored by the news media. Advertisement is a very important tool not only for promoting products but also for advancing a company’s vision of its social responsibilities. This is one form of communication over which a company has full control. During a crisis, a transnational company should hire the services of local agents and public relations companies. Local knowledge is very important during crises.

A corporation should report to the public about its social responsibility activities in a manner that can stand public scrutiny. Some corporations use their social responsibility activities as a tool of corporate diplomacy to build social capital and goodwill. They use their social capital when hit with a crisis. If a company has a code of ethics, let it be known to the public as to how the company is following the code. Of course, every corporation should have a code of ethics.

Europe might seem to us a house divided against itself, but when it comes to dealing with US global corporations like GE, Microsoft, Apple, et al, or a country like China, EU takes a united stand. Instead of getting help from Washington, global corporations develop their corporate diplomacy. All major corporations, Boeing, Microsoft, Google, for example, have their own corporate diplomats who use the same tools and talents as political diplomats do in dealing with international crisis. Many of them are retired ambassadors, state department officials, and military officers; and they know their jobs.

Not pulling out but lying low and waiting for the situation to improve might be a better option for transnational companies when in trouble. Even in Venezuela, the fifth largest oil producing country, some oil companies have decided to stick around, hoping that the situation will improve. In some countries, for example, KFC (Pakistan) and McDonald’s (France), outlets have been set on fire, demolished or boycotted by anti-global activists; nonetheless, business operations on the whole have continued.
Instead of quitting altogether, holding back further direct investment or even curtailment may have a remedial effect. Perhaps Tata Motors should think again these lines. The government’s backing is important but help should be sought as a last resort. Global companies should develop their own public relations, including relations with the local news media and coalition-building with local interest groups.

Although an early awareness/warning system could help predict many problems before they turn into crises, not every catastrophic event can be predicted. An early awareness system shows the potential of various issues that might emerge.If an issue has already emerged and if preventive measures are not taken before it reaches the take off stage, the issue will turn into a full-blown crisis involving NGOs and the news media.As a corporate public affairs expert, one has to cultivate public goodwill and manage public perceptions. Public goodwill is a valuable asset for a global corporation.

The complexity of dealing with multiple stakeholders is very important in understanding the parameters of doing business abroad. Monsanto, for example, had a setback in Europe but not in other countries such as China, India and Brazil. Cultural differences even in India cannot be ignored.
Were Tata Motors an American company planning an operation in India, they wouldn’t have allowed Nano to become a political football.

(ND Batra is professor of communications at Norwich University)

Tuesday, August 19, 2008

Pakistan Today

If Musharraf couldn’t do it, who could?

From The Statesman
ND Batra
Pakistan and its humongous problems won’t go away. In fact they are spilling into neighbouring countries and beyond.

In its six decades of bloody history, one of the country’s prime ministers Zulfikar Ali Bhutto was hanged like a thug and two others, Nawaz Sharif and Benazir Bhutto, were unceremoniously booted out from power and forced into exile. When under the pressure of “friendly persuasion” by outside powers, the two political rivals, with no love lost between them, were allowed to return to Pakistan, Mrs Bhutto, a darling of the West, was killed in an election melee and the other returnee, Mr Sharif, has been plotting revenge against the (ex)General who humiliated him in a 1999 putsch.

ince the 1980s when General Zia-ul-Haq seized power, Pakistan has been gradually turned into a nation with a fundamentalist mindset. In varying degrees, every institution, including the Pakistan armed forces and the ISI, has been infused with the fundamentalist virus that spread from Saudi-financed Wahabbi schools. Islamic fundamentalists and the US-financed Afghanistan armed resistance ultimately drove the Soviets out and also factored into the final collapse of the Soviet Union.

When the United States withdrew its presence from Afghanistan leaving well-armed guerrillas behind, the ISI in collusion with Al-Qaida and its financial resources raised the Taliban that overran the country, imposing brutal order on the war-ravaged nation. By any historical standard the ISI-Taliban control of Afghanistan was a remarkable achievement of the Pakistan armed forces. No less significant has been the development of nuclear weapons, which made Pakistan a nation that could not be ignored in the light of proliferation threats and Islamic militancy.

On Christmas Day in 2003 when suicide bombers hit Mr Musharraf’s motorcade ~ certainly not the last attempt to kill him~ many analysts wondered what good was the mighty General to the United States in its global mission of fighting terrorism if he could not protect himself. Against all odds, Mr Musharraf put up a face of being a steadfast ally of the United States in its fight against Al- Qaida terrorism. He cautiously responded to peace overtures from India. But many in the West began to be impatient with him. Some wondered whether Mr Musharraf was fully committed to fighting Al-Qaida; or had another agenda.

But the United States saw no alternative to the man who seemed to control both the military and civilian life.

In the beginning, Mr Musharraf had an aura of “exceptionalism” about him, as if he were a man of destiny. He led a bloodless coup in 1999, promising to end political corruption and take Pakistan into a new direction. He conjured the vision of Mustafa Kemal Ataturk as to how he had liberated Turkey from Islamic orthodoxy and made it a modern country. But Mr Mushrraf’s dream died too soon.

When the events of 9/11 forced him to reluctantly break away from the Taliban (whose control over Afghanistan had created an illusion of strategic depth for Pakistan) and join the US war against Al-Qaida, Mr Musharraf invoked the Prophet Muhammad’s political alliances and strategies (even with the enemies) and the Prophet’s final triumph.

Unfortunately, Mr Musharraf’s opportunistic alliance with Islamic parties to build a political base to keep his secular rivals, Bhutto’s Pakistan People’s Party (PPP) and Mr Sharif’s Pakistan Muslim League (PML-N), out of power backfired; he unwittingly allowed extremism to grow. In 2002, Mr Musharraf assumed wide-ranging powers, including the power to amend the Constitution and dismiss Parliament. Under the new deal, which Parliament approved with the help of the ruling coalition and the Islamic alliance, the Muttahida-Majlis-e-Amal (MMA), Mr Musharraf’s seizure of power, including all orders and ordinances, could not be questioned “in any court or forum on any ground whatsoever.” Not even the US President has so much immunity for his actions.

The General who would become a civilian one day would continue to have the power to dissolve Parliament ~ though with the subsequent approval of the Supreme Court ~ until his term ended in 2007. The Supreme Court seemed the last best hope for democratic aspirations in Pakistan but he fired the Chief Justice and several judges who might have gone against him and overturned his election as President in 2007 for another five years. Out of fear, like Richard Nixon, he over-reached himself. The lame duck National Assembly passed the constitutional amendment in three days and the Senate rubber-stamped it. Transition to democracy seemed safe for Mr Musharraf’s continuation as a powerful head of the state. But the February parliamentary elections brought his political enemies, the slain Bhutto’s PPP and Mr Sharif’s PML-N, into power.

Initially, Mr Musharraf’s goal might have been to pursue his grand vision of making Pakistan a modern progressive Muslim nation. Apart from developing working relations with the secular parties whose leadership remained exiled and barred from political participation, Mr Musharraf kept up the momentum of building peaceful relations with India through dialogue, trade and cultural exchanges.

Even the Kashmir problem seemed solvable.

But Mr Musharraf failed to comprehend and control two contradictory forces in Pakistan, the militant Islamic extremism that is not only prevalent in the tribal belts of the Northwest but also in the main street as well as the barracks; and the so-called growing legal-eagle educated classes who benefited from the 6-7 per cent economic growth but who saw their last best hope for freedom and democracy in the judiciary not in his authoritarian rule.

On Pakistan’s Independence Day, Mr Musharraf, under the threat of impeachment, begged his political enemies for reconciliation. “If we want to put our economy on the right track and fight terrorism then we need political stability. Unless we bring political stability, I think we can’t fight them properly… Political stability, in my view, can only be brought through a reconciliation approach as opposed to confrontation,” Musharraf said.

During most of the nine years since he seized power, Mr Musharraf exercised absolute power; nevertheless, Pakistan saw little peace and stability. Now with the return of chaotic democracy, Pakistan is still “the most dangerous country in the world,” which the United States cannot ignore. Nor can India.

(ND Batra is professor of communications at Norwich University)

Thursday, August 14, 2008

It is India again!

Ring out the gloom on 15th August

From The Statesman


The policy of being too cautious is the greatest risk of all.
Jawaharlal Nehru

Freedom from fear is the freedom
I claim for you my motherland!
Rabindranath Tagore

India’s lumbering democracy has much to celebrate on the Independence Day, notwithstanding whatever happened in Kabul, Ahmadabad and Naina Devi. A rising power knows how to put down petty fires here and there.
India’s culture of “order-in-disorder” and free enterprise keeps gradually transforming the country into a vibrant economy; and in spite of the slow down, the economy is still likely to grow 7.5 to 8 percent for the year ending March 2009, though die-hard optimists still believe that 9 percent will be within the reach.

Quite a few years ago India crossed the critical juncture, that indefinable and momentous point when economic growth became irreversible, regardless of who would govern the country. Now with the realignment of political forces after the Dr. Manmohan Singh’s UPA government won the vote of confidence over the issue of nuclear agreement with the United States, liberalization of the economy will hasten.

The forces of economic growth and the marketplace have begun to dominate and would trump everything else including provincial and religious communalism. Indians of all karma, Dalits, Muslims, Brahmins and others, have come to understand that the way to prosperity is through entrepreneurship. An entrepreneur is a connector, a network builder, a boundary breaker. Look at Kumari Mayawati of Uttar Pradesh, for example.
India has not stopped exciting the world’s imagination and investors keep exploring its potentials. For many global investors India offers another boulevard of growth and diversification where they can put their resources to alternative productive uses. International investors want growth with protection for their shareholders and India seems attractive because its legal system including property and contract law is well developed. Tata Consultancy Services, Reliance conglomerate, Infosys Technologies, and Wipro are not the only companies for which India has become a world leader. There is a growing field of auto industry, biotechnology, petrochemicals and pharmaceuticals, where Indian companies have built international brand names.

The global buzz that India is full of talented young people who can perform competitively continues. India’s self-esteem is rising; and so is the motivation to excel. Today a young Indian with a professional degree from an American university may want to work for an American company in the beginning of his career but eventually he dreams of returning to India and setting up his own business. Do not call it a reverse brain drain; rather it is the reinforcement of India’s brain power with fresh blood from abroad, a kind of perpetual loop.


India is gradually emerging as a global hub for specialized knowledge processing for global corporations. Knowledge economy depends upon extracting and creating new knowledge from databases and is in a sense value-added outsourcing. Although India is far from becoming a full-fledged knowledge economy, this is a persistent trend, apart from other growing fields such as genetic engineering and high-tech healthcare that will hasten the transformation of India in the next decades. But much more needs to be done to sustain India’s 9 percent growth.

One of the biggest hurdles for rapid economic growth in India, and no one can deny it, is the red tape, which takes nefarious forms such as expectations of under the table money; fear of the loss of bureaucratic power due to privatization; and apprehensions about foreign direct investment (The East India Company syndrome).

Let’s not forget that the primary goal of rapid economic growth and its ultimate measure is poverty reduction by generating opportunities for employment, especially for the rural population, who mostly depending upon agriculture. For centuries rural India has been held hostage to nature’s uncertainties. Technology can break nature’s stranglehold on the poor farmer. Most rural workers should be absorbed into agro-industry, manufacturing and service industries and that again will necessitate massive investment in building rural and urban infrastructure and upgrading the existing one.

Rising expectations at home and abroad are creating compelling conditions for the government to put its act together and become pro-active. India has no choice but to get out of the political inertia, upgrade its clogged roads and overcrowded airports, eliminate frequent power outages and scuttle the red tape.


India is increasingly becoming an integral part of globalized economy and is clearly thriving on the synergy between multinational corporations and its indigenous strength, which come from its top universities, democratic institutions and the ingenuity of its people for innovative solutions to complex problems. That is why the coming of global giants such as Rupert Murdoch’s News Corporation to broadcasting and Steven Spielberg’s DreamWorks to Bollywood is so important. Let there be collaboration and competition for India’s eyes and ears.


What is Ingenuity? It means transcending a system’s limitations by finding an alternative route to reach the same goal. When a creative and ingenious mind hits the wall, he or she gets fired up to find another way and improvises by transferring intelligence from one application to another. The challenge therefore is whether India’s ingenuity can be applied to undertake collective action to build reliable highways, ports, railroads, power plants and airports speedily enough to handle rapid growth.

Corruption is a serious problem in every society. The source of corruption is unchecked exercise of power, of course. Elected officials can be removed, though one might say cynically, only to be replaced by another bunch of hoodlums. But democracies do have methods of dealing with corrupt people in high places. There is a two-fold solution to the problem. Public accountability through media exposure, especially the Internet and television, as the American experience shows, is a strong corrective. Former US senator John Edwards, a hopeless seeker of the White House, for example, has been exposed by the news media for having an extra-marital affair while his wife has been fighting breast cancer.


Secondly, privatization could counter official corruption because it takes power away from bureaucrats and gives it to entrepreneurs and corporate leaders. But they too, as the American experience shows, abuse power. Nevertheless, if laws were enforced rigorously, the corrupt would find their rightful place in jails as many American CEOs have discovered. War against corruption and poverty will never come to an end.


On this Independence Day, let not gloom and doom take hold of us. It is our moral responsibility to create conditions that encourage risk taking and reward entrepreneurship. It is only through free spirited and full-blooded entrepreneurship that India can meet the challenge of becoming an India that our children and grandchildren can be proud of and the whole world can look up to.

(ND Batra is professor of communications at Norwich University)

Tuesday, August 05, 2008

China Today

Beyond Beijing Olympics

From The Statesman
ND Batra

China seems to be a nation that is inebriated with great expectations about its future, while rest of the world is just struggling to get along with bad debts, spiralling prices and random bursts of terrorism.

From die-hard communism to marketplace capitalism has been a long march indeed, though not what Mao Zedong might have conceived. But that is in fact a great tribute to China’s genius, its adaptability and resilience, creating the perception of China’s relentless and inevitable rise to a global superpower. Today China is healthier, better-educated, richer and more optimistic about its progress than most other developing countries. A recent Pew Global Attitudes Project survey showed that 86 per cent of the Chinese said they were happy with their country’s direction provided by the Communist Party.

China fascinates the global corporate with its controlled narratives of boundless opportunities and more so with the power of its ruling party’s collective will that rules 1.3 billion hardworking, entrepreneurial and yet obedient masses. China has come to believe that since the world cannot do without its inexpensive goods and talents, there’s not much to worry about intellectual property, currency manipulation to boost exports, massive trade surpluses, and rising foreign exchange reserves that end up as US Treasury notes, so no harm done.

Now the whole world is waiting for the 2008 Games to open ~ hopefully ~ under Beijing’s clear blue skies “to refashion the Olympics from a sports and merchandising extravaganza to an engine of political and social change”, as The Wall Street Journal had optimistically put it once upon a time. China won the right to host the Games in spite of its record about human rights of the people of Tibet, the followers of the banned spiritual movement Falun Gong, and political dissidents and scholars, some in jail waiting for a fair trial. Doing business with China is more important than human rights, though Americans along with rest of the world go on paying lip service to the issue. The US House of Representatives passed a near unanimous resolution (419-1) last Wednesday criticising China’s human rights record. President George W Bush will be attending the Olympics but last Tuesday he met a group of Chinese dissidents and promised to raise the human rights issue. China of course protested, and that’s the end.

Trade and the Olympics had little humanising effect upon Nazi Germany or the Soviet Union; therefore, to expect wonders to happen in China because of the Olympics in 2008 or increasing international trade is expecting too much from China’s monolithic system. It is doubtful if rising prosperity would persuade China’s Communist Party to loosen its control over power and become less authoritarian. Since China took the road to capitalism about three decades ago, its economy has been opening up and growing rapidly with its gross national product (GNP) rising to more than 9 per cent annually, which has made the Chinese, especially its elite and entrepreneurial classes, ultra nationalistic and patriotic.

Tiananmen has been wiped out from the nation’s historical memory.

Many long-term economic benefits would accrue from the 2008 Games because the whole enterprise has necessitated massive investment, billions of dollars in infrastructure and information technology to modernise and showcase Beijing for the events. Hundreds of thousands of tourists are pouring into China and the organisers hope that apart from enjoying the Games they would admire the rise of new China. China seeks global acknowledgement and respect for its achievements.

China feels that it can compete with the best without the noise and chaos of an open society like the United States, where the people demand accountability from their political leaders. No wonder Beijing with the help of US telecommunication companies, Google, Yahoo!, Microsoft and Cisco, has been trying to expand its control into the digital domain. Social scientists say that large centralised political systems break down due to internal pressures triggered by communications technology, unless they have built-in capabilities for adjustment.

So it is too early to say what might happen in China in the age of the Internet, satellites, cell phones and hosts of other wireless, digital, and interconnected sensing devices that are becoming available to the masses. China might succeed in controlling the digital generation and guide it into a nationalistic upsurge as it happened during the recent Tibet protests. Some US corporations cannot stop thinking that by offering selective partnership to Chinese businesses they would be able to co-opt China’s brain-power. For example, after selling its ThinkPad to a Chinese company, Lenovo Group Ltd. in 2005, IBM alerted the public about the inevitability of China’s rise and the need to harness its strength for corporate America. A full-page advertisement amusingly admonished: “The future is a dragon. Do you hear it coming?” The IBM boasted of access to a global pool of Nobel laureates, research labs and no less than 3,000 scientists, engineers and technologists. Instead of paying the salaries of scientists and technologists to solve complex problems, the ad asked, wouldn’t it be great simply “to rent their minds?”

Renting brain-power from China for doing specific jobs may sound more acceptable than outsourcing, but post-Olympics China’s intellectual and manufacturing power may no longer be available for renting. The Japanese too have been hearing the dragon coming. In 2005, the Chinese government permitted loud and sometime violent protests against Japan in several big industrial cities, including Shanghai and Hong Kong, regarding Japanese insensitivities to their bruised feelings.

The Chinese claimed that their feelings had been hurt because some Japanese school textbooks showed no regrets about the atrocities the Japanese troops had committed against them during World War II. There were other reasons. Japan had begun to explore undersea oil and gas deposits in a disputed region of East China Sea; and of course Japan’s continuous strategic alliance with the US regarding the Taiwan issue has been an irritant. When Japan asked for an apology and compensation for vandalism and damage to its diplomatic and commercial property, China said it had nothing to apologise about. Before the street protests, the Chinese government had allowed an online petition drive by millions of Chinese against Japan’s effort to seek permanent membership of the UN Security Council. The unprecedented online phenomenon showed how China could mobilise its masses.

Just as the Chinese authorities aroused the Chinese to come out and protest against Japan, with the same speed they ordered protesters to shut up. The Communist Party is capable of generating and controlling mass enthusiasm through nationalism, as it is doing for the Games now. It will be interesting to see how the Games affect China as the world turns.

(ND Batra is professor of communications at Norwich University)

Tuesday, July 29, 2008

Doing business transparently

How business can be media smart

From The Statesman
ND Batra

I am invariably asked how a company should deal with rabid journalists for whom “If it bleeds, it leads” makes a good story.

The news media have begun to play a very significant role in the conduct of both national and international business, as you see in the current global economic crisis that originated primarily in the United States bad lending practices but now has affected rest of the world economies. Television news in convergence with the Internet makes events live and spontaneous beyond the traditional editorial controls. Bloggers, online whistle-blowers and civic groups present alternative views of what companies are doing. Rumours spread fast on the Internet. The rumour about the health of Steve Job, Apple’s CEO, who had cancer surgery, for example, might have contributed to the recent sudden decline in the company’s stock.

Today business cannot be conducted beyond the public view. The reason for this increased interest in how companies do their business is not difficult to appreciate. The impact on people’s lives even if they are not directly invested in a company is tremendous. The very presence of Coca-Cola, Pepsi or Wal-Mart in a town raises apprehensions and expectations, which calls forth close scrutiny by the news media.

It is true that the news media is itself a global business and is subject to rules and regulations like any other business; nonetheless, being regarded as the fourth estate the news media has a privileged position. For example, the news media has the unique privilege of issuing corrective statements as the stories develop. While the reader or viewer might think this is the news, journalists regard news as events in progress, which they must report.

In the United States, it is extremely difficult to win libel damages against the news media because of the legal provision that plaintiff must prove “reckless disregard for truth.” Proving media negligence only is not enough to win libel damages. The near immunity from libel gives the news media large freedom and encourages investigative reporting and keeps the society healthy.

Because of the inescapable fact that our economic well being, pensions, retirement savings, environment and quality of life have become dependent on the marketplace, no business can escape media attention. Bigger companies invite healthy suspicion about their activities by the news media. Add to it millions of blogs that feed upon each other. Keeping silence is not possible in an open society, well, not for long.

So how should global companies deal with the news media? A company doing business globally has to become media savvy and must understand how news organisations work and how they produce stories. Corporate communicators have to understand the news media’s sources of information and their reporting methods and how to influence them by providing them correct information. Companies have been using adverting as a major method of influencing the public, as oil companies, BP and Exxon-Mobil, for example, have been doing to divert attention from the charge of extortion at the pump. Advertising if done properly is still a powerful mode of direct communication with the public at large. But advertisement cannot beat headline news, breaking stories, or special reports with which the news media try to draw the public attention distracted by too much noise. It is a big challenge to be heard when electronic media has limited attention span.

Corporate communicators should keep in mind that a reporter cannot turn a damaging story into a good one, especially in the time of crisis. News is a competitive business and no one can afford to keep silent over a story that impacts the public and also draws big audience. In good times, a company that has excellent working relations with the news media can strengthen its positions by presenting positive stories and thus enhance its reservoir of public good will. Consequently, when a crisis hits the company, it would be able to draw upon the public sympathy. Building intangible social capital is as important as building tangible market capital.

The traditional method of issuing press and video releases is still relevant especially in the local news media outlet, where the paucity of manpower resources might prompt a local television station or a newspaper to repackage a company’s story as a news item. This is a common practice in the United States. But at the same time we should keep in mind that national news media organizations are inundated with e-mail news tips, and video and press releases, therefore, they hardly pay attention to junk mail. It is important to target the right people in the news media. Steps for dealing with the news media effectively require research.

Smart corporate communicators take several steps to make their stories relevant; for example, they determine whether they have a worthwhile story and whether it needs to be told to the news media and why.

They know the audience for the story, which news media would be the best to reach and the reporters who normally cover such stories. Through their networks they know which reporter would be most sympathetic to their story and whether the reporter is accessible.

When the news media ask for information, reactions and comments, the company should offer full cooperation; and the spokesperson should be ready with facts and figures or promise to provide the data promptly to meet the reporter’s deadline. Whatever information is provided, it should be done thoughtfully and judiciously.

It is difficult to undo or delete the information once it is out, even though the news media promptly issue corrections. Providing reliable and prompt information is one of the best ways to build bridges with the news media; so when the need arises, the company could count upon the media good will. It pays to be on the right side of the news media.

(ND Batra is professor of communications at Norwich University)

Tuesday, July 22, 2008

Who is afraid of cyber militia?

Blocking fraudsters, hackers and cyber militias

From The Statesman
ND Batra


A few months ago I received a very unusual email message from a well-regarded friend saying that he had lost his bag in Kuala Lumpur, where he had gone to attend an international conference on HIV, and asked if I could wire him some money which he would return as soon as he returned home. He asked me to respond promptly so that he could me give the hotel address where I could electronically transfer the money.

I looked at the email address and the name again ~ everything seemed genuine and my first impulse was to rescue my friend in distress but then a suspicion began to creep in. The last name was hyphenated, Ryan Douglas-Gagnon instead of Ryan Douglas Gagnon (a presumed name to protect privacy) as my friend normally writes it. Again I wondered why Ryan, an accountant by profession with an élan for poetry, would go to Kuala Lumpur when his business was limited to Kolkata, Delhi and Bangalore. Although he was involved with some local charities, I never heard him talking about any HIV international conference in Malaysia. I decided to cool it for a few days to see how urgent the need was before I regretted my decision. Two days after I received an email from the real Ryan Douglas Gagnon saying that his e-mail had been compromised and asked me to communicate with him on his new email address. Hackers must have used spyware to steal the password of his e-mail to commit a fraud on me; and I was almost taken in. What a relief.

In the past I have received email solicitations from strangers, perhaps based in Nigeria, Russia or somewhere else, asking me whether I’d accept their money for investment in return for a heavy commission paid up front. Though such fraudulent investment schemes are now well-known, some gullible people do get caught in the trap.I am not the only one paranoid about growing cyber threats.

Hackers and fraudsters are a growing menace in the ever-expanding and interconnected digital world. Last June, several members of US Congress complained that sensitive data from their computers had been stripped by Chinese hackers. Representatives Frank Wolf (R-Virginia) and Chris Smith (R-New Jersey) were quoted in the Hill, a congressional newspaper, saying the FBI had discovered that their staff computers had been hacked by people working out of China. Both congressmen have been dealing with human rights abuses in China and Tibet.

Chinese hackers have also been trying to penetrate defence establishment networks including Nasa, Sandia National Laboratories and the Naval War College during the past several years. “Computer systems control all critical infrastructures, and nearly all of these systems are linked together through the Internet. This means that nearly all infrastructures in the United States are vulnerable to being attacked, hijacked or destroyed by cyber means...The potential for massive and coordinated cyber attacks against the United States is no longer a futuristic problem,” Mr Wolf said.

Now that the corporate global is rushing to China for the Beijing Olympics, fears of cyber hacking too have been increasing. Ms Siobhan Gorman reported last week in the Wall Street Journal that the US government was extremely concerned about whether it would be diplomatically wise to openly warn businesspersons and travellers visiting China during the Beijing Olympics about Chinese hackers, said to be the smartest and the most dangerous in the world. Data can be stolen at hotels, airports or anyplace from cell phones, laptops, BlackBerrys and other electronic devices simply by wirelessly inserting spyware that is designed for stealthy removal of information. Although the US government issues warning about terrorism and health risks when Americans travel abroad, wrote WSJ, it does not issue warning about cyber threats.

Talking to an audience at Purdue University, Indiana, last week about various threats faced by the US in the 21st century, Senator Barack Obama, the presumptive Democratic presidential nominee, said building cyber defences would be one of his top priorities because information networks are “increasingly the backbone of our economy and our infrastructure; our national security and our personal well-being”. Mr Obama’s immediate concern seemed to be about terrorists using US computer networks “to deal us a crippling blow” rather than a “friendly” trading country like China, which has a vicious underground cyber hacker militia that cannot operate without the government’s knowledge and others attempting to steal trade and military secrets.

Acknowledging that cyber-espionage has been growing, Mr Obama said as President he would “make cyber security the top priority that it should be in the 21st century...declare our cyber-infrastructure a strategic asset, and appoint a National Cyber Advisor who (would)...coordinate efforts across the federal government, implement a truly national cyber-security policy, and tighten standards to secure information ~ from the networks that power the federal government, to the networks that you use in your personal lives”. Bravo.

Today no one is immune from cyber attacks. But what is the special challenge for India?According to the legend, India helped the US and rest of the world to overcome the Y2K crisis. India’s IT industry took up the challenge of Y2K and in the process triggered a new age of prosperity, catapulting India into the knowledge age. Today if the Indian IT sector could develop a universal ‘unhackable’ cyber security system that not only prevented but also pre-empted hackers, fraudsters and state-supported cyber militias, India would usher in a new era of global trade and prosperity.

(ND Batra is professor of communications at Norwich University)

Thursday, July 17, 2008

Tuesday, July 15, 2008

Iran Matters

Iran sends a long-range message

From The Statesman

ND Batra
It was a spectacular display of missile firepower exceeded only by the Revolutionary Guard air force commander General Hossein Salami’s rhetoric. According to the official IRNA news agency, he said Shahab-3 and other missile tests should leave no doubt in anyone’s mind about Iran’s “resolve and might against enemies who in recent weeks have threatened Iran with harsh language...We warn the enemies who intend to threaten us with military exercises and empty psychological operations that our hand will always be on the trigger and our missiles will always be ready to launch.”

With a range of 1,240 miles (almost 2,000 km), Shahab-3 with a nuclear payload could cause massive death and destruction if it were to hit Israel; and hence the motivation for Israel to wipe out the nuclear enrichment facility before Iran is fully capable of developing weapons. Early June, Israel conducted an extensive military exercise over the eastern Mediterranean to prepare for a mission to pre-empt the nuclear threat and to send a message to Iran.

Not to be left behind, US Secretary of State Condoleezza Rice sent her own prompt message from Georgia, where she had gone to lay the groundwork for establishing an anti-ballistic missile system, asserting, “We will defend American interests and the interests of our allies...No one should be confused about that.” Israel is not expected to launch an attack on Iran without US approval, but with prevailing uncertainties occasioned by the impending presidential election, events might get out of hand. Both Iranian and US-British warships are conducting naval exercises at the mouth of the Strait of Hormuz, through which about 40 per cent of the world’s oil passes. If Iran blocks this strategic waterway, global economic consequences will be much more devastating than those triggered by the 1956 Suez War.

The only economic consequence of the firing of nine missiles has been the cancellation of the planned development of Iranian South Pars gas field by Total, a French oil company whose CEO, Mr Christophe de Margerie, was quoted in the Financial Times as saying, “Today we would be taking too much (of a) political risk to invest in Iran because people will say: ‘Total will do anything for money’.” If France retreats, however, China will surely spring forward. With oil prices hitting $145 a barrel, petrodollars are flooding Iran, the fourth largest oil producer.

Both Republican and Democratic presumptive presidential nominees, Senator John McCain and Senator Barack Obama, iterated their positions on Iran. Mr Obama said the missile tests show “the threat from Iran’s nuclear programme is real and it is grave”, which necessitates “direct, aggressive and sustained diplomacy”, including economic sanctions. Mr McCain on the other hand says working with “our European and regional allies is the best way to meet the threat posed by Iran”. He also supports President Bush’s anti-missile defence system. Neither candidate has ruled out force as an option if diplomacy fails and Iran persists in developing nuclear weapons.

Perhaps the situation is not as frightening as it seems to be. Undersecretary of State William J Burns told Congress that “while deeply troubling, Iran’s real nuclear progress has been less than the sum of its boasts”. Tough sanctions and incentives including technical and economic help might work, it is believed, in persuading Iran to suspend its nuclear activities. Two days after the missile tests Iran agreed to resume talks with EU foreign policy chief Javier Solana in Geneva on 19 July.

The National Intelligence Estimate (NIE) based on the findings of the 16 agencies of the US intelligence community concluded “with high level of confidence” in its report released in 2007 that Iran was not engaged in the development of nuclear weapons. In fact, Iran halted the nuclear weapons programme in 2003, though it continued pursuing nuclear energy development for civilian energy purposes. But Iran has the necessary scientific, technological and industrial base and knowledge to make nuclear bombs. Suspending the programme does not mean that Iran has altogether given up its intention to build a nuclear arsenal in the pursuit of its strategic interests in the region.

The report said, “Our assessment that Iran halted the program in 2003 primarily in response to international pressure indicates Tehran’s decisions are guided by a cost-benefit approach rather than a rush to a weapon irrespective of the political, economic, and military costs.” Of course, the national interest calculations include both short- and long-term cost-benefit analyses. And Iran, taking into account the ruthless determination the Bush administration displayed in the invasion of Afghanistan and Iraq, might have thought it unwise to continue with its nuclear weapons programme.

The 2007 intelligence report, which contradicted the previous alarmist findings about Iran’s intentions, has reinforced the arguments of those Americans, Republicans and Democrats, who believe that concerted international diplomacy will work. The report recommended that “some combination of threats of intensified international scrutiny and pressure, along with opportunities for Iran to achieve its security, prestige, and goals for regional influence in other ways, might ~ if perceived by Iran’s leaders as credible ~ prompt Tehran to extend the current halt to its nuclear weapons program.”

According to the International Atomic Energy Agency, Iran has continued to operate 3,000 centrifuges to enrich uranium for civilian nuclear energy purposes, which could give it enough fissile material to produce nuclear weapons in less than a decade if its intentions change and it can avoid international scrutiny and pressure. With the long-range Shahab series, Iran already has a well-developed ballistic missile development programme. With its immense oil and natural gas resources and nuclear capabilities, Iran is a significant power in the region and should be acknowledged as such. Nonetheless, neither Iran nor any other power should be allowed to choke the Gulf region through which millions of barrels of oil flow everyday, which the growing economies of India and China and rest of the world need.

(ND Batra is professor of communication at Norwich University)

Tuesday, July 08, 2008

The Illusion of Democracy

US can’t bulldoze democracy into unready soil

From The Statesman
ND Batra

Islamic conservatism, as practised in Saudi Arabia and most Muslim countries, and nationalistic authoritarianism successfully exemplified by China and Russia, are the two powerful alternatives to democracy as political organising principles. Spreading democracy is a worthy goal but the US has to face complex challenges in this interdependent world, challenges that would compel policymakers, Democrats and Republicans, to act as pragmatist idealists.

Both Senator John McCain and Senator Barack Obama are gradually moving in that direction as they consider global threats: terrorism, failing states, soaring oil prices, nuclear weapons proliferation and environmental degradation. A “league of democracies”, as Mr McCain has described it, is not enough to solve global problems. Consider the present actualities. China has been growing at the rate of 8-9 per cent for the past two decades or so and is expected to become a powerful economic and military force, almost a superpower, in the coming decades. Since authoritarian rule has not held China back from growing at a dizzying rate, it is quite sensible to ask: How could China do so much in such a short time without freedom and civil liberties?

In a speech at the Hoover Institution on US foreign policy at Stanford University in Stanford, California, Mr McCain said about China that “despite miraculous economic growth and a higher standard of living for many millions of Chinese, hopes for an accompanying political reform have diminished. The ruling party seems determined to dominate political life, and as in the past, the talk is of order, not democracy, the supremacy of the party not of the people”.

Perhaps the Chinese people by and large don’t care for democracy; nonetheless, the US has no choice but to deal with China for commercial and diplomatic reasons.

After the collapse of the Soviet Union, a Japanese-American scholar, Mr Francis Fukuyama, gloated that it was nothing but “the end point of mankind’s ideological evolution and the universalisation of Western liberal democracy as the final form of human government”.
You can see the bonfires of such scholarly predictions all around.

The end of communism brought about a sense of misplaced euphoria, a massive illusion: this is the final triumph of democracy. But freedom did not happen in Russia after the Soviet Union disintegrated; and it did not happen in China in spite of rapid economic growth and broadening prosperity under state-controlled market capitalism couched in fervid nationalism.

The raging Beijing Olympic fever is about nationalism, not democracy and freedom. It is a corporate-hitched global propaganda about China rising under authoritarianism, not a new chapter on freedom and democracy.

Freedom did not spring like a long-awaited spring after the collapse of the Soviet Union. In fact worldwide authoritarianism has increased. China has no doubt ceased to be an immediate threat since its economic growth has become increasingly tied up with search for energy and other raw materials, foreign direct investment, and exports, especially to Europe and the US.

Today China, paradoxically, is the US’s biggest foreign lender; and so, no wonder, human rights concerns, including Tibet, have ceased to be an issue in US-China relations. Whenever US trade officials visit China, they urge China to spend more on consumer goods and raise the value of its currency; they seldom mention democracy or Tibetan human rights.

For China, consuming what they manufacture is more important than political freedom. Democracy has not been rising in the Muslim-Arab world, where authoritarianism holds sway. Between the US and Saudi Arabia and other seemingly pro-American Muslim-Arab countries in the region, where fundamentalism has a large appeal, human rights and freedom are never a hot-button issue. After the 2001 terrorist attacks, the US leveraged financial and military aid to make Pakistan an ally against Taliban and Al-Qaida terrorism.

And to maintain its hold over Pakistan, the US muffled the issue of even the black-marketing of nuclear technology by one of the world’s most notorious scientists, Mr AQ Khan, who recently implicated the Pakistan military in his nuclear wheeling and dealing.President Pervez Musharraf might have receded in the background because of the recent popular upsurge, but the military still rules the land. And the Taliban exercise control over a crucial border region between Pakistan and Afghanistan.

The US cannot give up the realpolitik of dealing with non-democratic regimes, such as North Korea, regardless of its messianic fervour of spreading freedom universally. The song and dance of freedom and liberty seems to be a posture of public diplomacy for winning the hearts and minds of the Arab-Muslim world after its ruinous post-Iraq war handling of insurgency.

There is no gainsaying the fact the US remains vulnerable to terrorism so long as tyranny and the ideology of hate prevail abroad and for which, some experts believe, there’s no other solution except to expand the democratic form of government and its freedoms. But Arab/Muslims look at China, where 1.3 billion people work day and night to make goods for the entire world without much concern about freedom.

The US cannot bulldoze democracy into any country.

Elections in Afghanistan, the Palestinian Authority and Iraq raised some hope that eventually a sharing of power might bring about the beginning of democratic law and order. But freedom to vote is not enough because it does not mean the end of violence, poverty and unemployment, which provide fertile ground for more terrorism.

Look at Zimbabwe’s President, Mr Robert Mugabe, who told the world at the recent African Union forum to go to hell. Mr Mugabe looks to China, not the US or South Africa.

The rhetoric of democracy must include economic aid, including preferential trade for poor countries that have been making valiant efforts to grow economically and control terrorism at the same time. Instead of crouching toward China or Russia as a model, they should look to the US. That is the biggest challenge for US international diplomacy and the next President.


(ND Batra is professor of communications at Norwich University)

Tuesday, July 01, 2008

If guns don’t kill people, who does?

Free to die in gun violence

From The Statesman
ND Batra
On several issues the US Supreme Court is as divided as the country itself. On the bench there are some justices who might be called constitutional fundamentalists or literalists, who believe that the Constitution means what it says, and they know it.

On Thursday, the US Supreme Court ruled in a 5-4 majority that Americans have a constitutional right to own handguns for self-defence, giving its interpretation of the Second Amendment (the Bill of Rights) which was ratified in 1791. The amendment reads: “A well regulated militia, being necessary to the security of a free state, the right of the people to keep and bear arms shall not be infringed.”

The question before the court was whether the right to own a gun was limited to service for the state military force or for personal use. Justice Antonin Scalia, a constitutional fundamentalist, writing for the majority, said the Constitution does not permit “the absolute prohibition of handguns held and used for self-defense in the home”.

Justice Stephen Breyer, known as a liberal pragmatist constitutionalist, wrote a dissent in which he said, “In my view, there simply is no untouchable constitutional right guaranteed by the Second Amendment to keep loaded handguns in the house in crime-ridden urban areas.” All the 10 amendments that make up the Bill of Rights exist in dynamic balance and don’t confer any absolute right on Americans.For the last 32 years, Washington DC has had the strictest gun laws in the country.

Of course, that did not make the city free from crime. In fact the city, the seat of the greatest power on earth, earned the notoriety of being the murder capital of the country. The gun ban not only did not reduce violent crime but it also challenged some people who regard the Second Amendment and the rest of the Bill of Rights as a sacred trust. Of course, they had the support of the National Rifle Association, one of the most powerful lobbies in the country.

Both Senator Barack Obama and Senator John McCain, Democratic and Republican presumptive presidential nominees respectively, were quick to endorse the US Supreme Court decision. No politician can challenge the gun lobby and survive in the US. The case arose in 2003, when Mr Dick Anthony Heller, an armed security guard, supported by constitutional fundamentalists, filed a suit against Washington DC, when the city turned down his application to keep a handgun at his home for self-protection under the provisions of the Firearms Control Regulations Act, 1975. Apart from banning handguns, the law required that all firearms be kept “unloaded and disassembled or bound by a trigger lock”.

The US Court of Appeals for the District of Columbia ruled for Mr Heller, striking down Washington DC’s handgun ban on the ground that Americans have a constitutional right to own guns and, therefore, a total ban on handguns infringes the right. The Supreme Court majority did not absolutely rule out gun regulation. As Justice Scalia said, the ruling did not “cast doubt on long-standing prohibitions on the possession of firearms by felons or the mentally ill, or laws forbidding the carrying of firearms in sensitive places such as schools and government buildings”.

The justices in the ruling majority, Justice Scalia said, “are aware of the problem of handgun violence in this country” for which Washington DC has “a variety of tools for combating that problem, including some measures regulating handguns”.

Every year, 30,000 Americans including children are killed in gun violence at home, in the streets, in schools, colleges, workplaces as well as by accidental shooting and suicide, in spite of a plethora of state and city laws ranging from licensing, registration and background checks to outright bans.

The culture of gun violence is reflected and reinforced by the media. Movies, television programmes and popular music do not always spur viewers to spontaneous action; but their delayed, cumulative effects are immense. Television commercials, for instance, impact viewers, which keeps the market economy thriving. If commercials make people buy, repeated violent programmes too can incite some viewers, especially children or those who are mentally disturbed, to kill people, especially when guns are available freely.

A few years ago, for example, Queen Latifa, the rap star, featured in Set It Off, an R-rated movie about four desperate women who go on a binge, shooting and robbing banks. The movie was linked with several copycat fatal shootings, including that of an 8-year-old girl, Tynisha Gathers of Bridgeport, Connecticut, who watched a bootlegged copy of the movie along with three other girls. Later while replaying a scene from the movie, Tynisha was shot in the head, as it was shown on the tape, with a .380 calibre semiautomatic handgun lying in the house. Imitation and role-playing, no doubt, excite all children. Tynisha’s 10-year old sister was held in custody and charged with manslaughter.

Gun-dealers and movie-makers hide behind their constitutional rights to bear arms and exercise unfettered free expression, of course, only to make money in the free marketplace. Unlike constitutionally guaranteed fundamental rights, Americans have no fundamental obligations, except to pay taxes.The courts have been very reluctant to award damages in cases of personal injuries caused by the media, unless there is a definitive showing of “clear and present danger”, amounting to direct incitement of violence. Punishing the media for mere negligence, the courts have said in several media-related personal injury cases, would chill free expression and lead to self-censorship, thus negating the purpose of the First Amendment.

And they tell us again and again, I mean gun industry lobbyists, guns don’t kill people, people kill people. But this has not been a comforting thought to parents of children brought up in an environment of toy-guns (which look indistinguishable from the real ones) and senseless media violence. Every year hundreds of children either become victims of gun violence through media imitation or cause injuries to others. The US Supreme Court does not have any answer to such social dilemmas.

(ND Batra is professor of communications at Norwich University)

Tuesday, June 24, 2008

Pursuing the American dream

Pursuing the American dream without racial preferences

From The Statesman
ND Batra

Senator Barack Obama’s rise in the US political firmament has been captivating global audiences, though it is too early to say that he will enter the White House. Many commentators see him metamorphosing American society in the manner of John F Kennedy.

His soaring eloquence sometime echoes Martin Luther King Jr, who audaciously hoped that one day the US would become a just society. But apart from idealism, there are other forces at work. An open democratic society like the US, which thrives on innovation and marketplace competitiveness, needs the best to rise to the top to manage its affairs.

Discrimination on the basis of race and gender are handicaps to a merit-based society and they are becoming less important. No wonder the US is the place to dream impossible dreams and make them real.Everyone talks about the American dream, but what is it? The American dream is a heightened state of aspiration that drives a person to break barriers and achieve his or her goals, regardless of the background the person comes from. The emphasis is upon hard work, ingenuity and education. It is a challenge of the marketplace: to compete and create space for oneself as perhaps it has begun to happen in India to some extent.

You can see it in the life of a man like Andy Grove, who escaped the Nazis and the communists and came to the US as a refugee. He built a microchip empire, Intel, which runs the information superhighway and serves America’s global interests. But he did not do it through the benefits of affirmative action and racial quotas. Nor does Intel, of which he was the CEO, hire people based on quotas, racial preferences, compensatory guilt, or the need for diversity.

The American dream thrives on competitiveness, not on affirmative action.But don’t affirmative action preferences create a just society? It has been argued that the rise of General Colin Powell, who reached the top in the US military with an extraordinary record of achievements and served the Bush Administration as Secretary of State in a very difficult era of US diplomacy, wouldn’t have been possible without affirmative action. Affirmative action might have opened the door for General Powell, but it did not push him to the top and make him one of the most esteemed Americans living today. In his book, My American Journey, he wrote, “Equal rights and equal opportunity...do not mean preferential treatment. Preferences, no matter how well intended, ultimately breed resentment among the non-preferred. And preferential treatment demeans the achievements that minority Americans win by their own efforts.”

Consider the achievements of stage-screen actor and author Bill Cosby, pop culture’s global icon Michael Jackson, basketball’s most glorious athlete Michael Jordan, and golf’s incomparable Tiger Woods. Their rise was powered by their guts and talents. Such remarkable achievements would be diminished if they were associated with racial preferences and quotas.What Americans ask for is a level playing field to build their dreams on. As General Powell said, “If affirmative action means programs that provide equal opportunities, then I am all for it. If it leads to preferential treatment or helps those who no longer need help, I am opposed. I benefited from equal opportunity and affirmative action in the Army, but I was not shown preference.”General Powell rose to the top on the strength of his character and intelligence in an institution ~ the US military ~ that thrives on these qualities. But what about those who live in ghettos, inner cities and poor rural areas? “If a history of discrimination has made it difficult for certain Americans to meet standards, it is only fair to provide temporary means to help them catch up and compete on equal terms. Affirmative action in the best sense promotes equal consideration, not reverse discrimination,” wrote General Powell.In spite of the spectacular rise of Mr Obama, race and religion do matter in America.

Prejudice is widely prevalent; sometimes it is the colour of your skin, not the content of your character or merit, which determines where you live and work; and how a policeman treats you in the middle of night when he sees you at a street corner; or when you go to the airport and you are “randomly selected” for special inspection because you look like a Muslim. But these are the imperfections of a dynamic society.

Decades of affirmative action policy, which in reality amounted to creating preferential quotas for minorities, have not created a colour-race-gender blind society. No wonder affirmative action has been falling into disfavour as public policy. In 1998, California voters ended preferential treatment based on race and gender for public employment, education and contracting by approving a ballot initiative.

The University of California, Berkeley, and other top schools of the California higher education system no longer admit African-Americans and Hispanics by lowering admission standards. For a long time, the dominant mood in the country has been: end racial preferences because they create reverse discrimination.Why is diversity ~ of race, religion, and opinion ~ important?

Diversity is socially desirable because it breeds new ideas that enrich society; and, moreover, it encourages tolerance and the acceptance of the idea that the US is increasingly becoming multicultural and multiracial. The challenge is to use limited affirmative action to give some deserving people a headstart without creating entitlements, to make possible the rise of people like Secretary of State Condoleezza Rice and General Powell.

But look at millions of illegal immigrants from Mexico and elsewhere. They do not ask for affirmative action or preferential treatment. All they ask for is a chance to work and build a good life for their families and in the process they add to the US’s wealth.That is what Mr Obama has done. He hoped and believed in the essential goodness of the US and is now generating new hope in the hearts of people.

(ND Batra is professor of communications at Norwich University)

Tuesday, June 17, 2008

CORPORATE SOCIAL RESPONSIBILITY

Indians lagging behind in corporate social responsibility

From The Statesman

ND Batra
Last week BBC World News carried a report on how in the midst of plenty hundreds of thousands of children in India are dying of malnourishment. The dinnertime videos of wasting children in Madhya Pradesh were heart-wrenching. The same day, The New York Times published a report about high-towered, gated communities in Gurgaon and other places in India rising amidst sprawling shantytowns. You wonder where the 9 per cent annual growth has been going.

With food and oil prices going up every day and the spectre of starvation rising in many poor developing countries, the governments cannot talk about gross domestic product (GDP) without assuring the public that it is being distributed equitably. Nor can global corporations keep themselves aloof from the sufferings of the people. They cannot afford to look after only shareholders’ interests. Some global corporations have begun to realise that their social responsibility goes beyond profit-making.

Addressing a shareholders’ meeting last week, Mr H Lee Scott Jr, the chief executive of Wal-Mart Stores, said, “People’s expectations of us ~ and of corporations in general ~ changed…. It is clear that today people look at Wal-Mart as a solution. And we want to be seen that way. We want to act that way.” Society will hold Mr Scott’s feet to the fire on his promises.

The global retailer ~ which generates sales of $374.5 billion ~ buys cheap and sells at low prices. It was perceived a few years ago as a damned sinner, one of the worst global exploiters. But today with its avowed mission of protecting the environment and with a $4 prescription healthcare drug plan its image has improved along with its profits.

That’s how Reliance and the Tatas should be judged, not only because they grab MTN or bring Jaguar/Land Rover to India and fulfil the fantasy of the elite about India becoming a superpower.

“Regardless of who wins the election in November ~ and what party they are from ~ we stand ready to work with the new President and the next Congress,” Mr Scott told shareholders. Have you ever heard Indian corporate executives talk with such confidence about their companies’ social responsibilities? Corporate social responsibility is a form of business to people ~ diplomacy, an effort to win the hearts and minds of the people, which is essential in an open society.

A corporation’s report about its social responsibility, which can stand public scrutiny, should be the goal. Some corporations use their social responsibility activities as a means of building social capital and goodwill. If a company has a code of ethics, it should be known to the public how the company is following the code. Of course, every corporation should have a code of ethics.

The European Union (EU) might seem a loosey-goosey congeries of states, but when it comes to dealing with US global corporations like GE, Microsoft, Apple, for example, or an export juggernaut like China, EU takes a united stand. One should not underestimate the growing power of Brussels in spite of the recent setback when Ireland voters refused to ratify the proposed governing treaty. Instead of getting help from Washington, US global corporations have been developing their corporate outreach programmes to be seen as people-friendly.

All major corporations, Boeing, Microsoft, Google, for example, have their own corporate diplomats who use the same tools and talents as political diplomats do in dealing with international crises. Many of them are retired ambassadors, state department officials and military officers; and they know how to communicate with global stakeholders. In The United States of Europe: The New Superpower and the End of American Supremacy, Mr TR Reid wrote, “The Europeans were concerned with bigness itself ~ the fear that a company with an overwhelming presence in certain markets would use its sheer size to drive out competitors, and then drive up prices for consumers.”Since some crisis or the other is likely to hit a global corporation, what kind of corporate policy will work?

Instead of pulling out in a huff it is better to lie low and wait for the situation to improve. Even in Venezuela, the fifth largest oil-producing country, some oil companies have decided to stick around, hoping that the situation will get better. In some countries, for example, KFC and McDonald’s outlets have been set on fire, demolished or boycotted by anti-global activists; nonetheless, business operations on the whole have continued. Instead of quitting altogether, holding back further direct investment or even curtailment may have a salutary effect. At the same time a global company should do what Wal-Mart has been trying to do in these economic distressful times ~ become part of the solution.The home government’s backing is important but help should be sought only when all other avenues have been explored.

Global companies should develop their own diplomatic resources, including relations with the local news media and coalition-building with local interest groups. Europeans, like Indians, are very sensitive to US government interference on behalf of its global companies.

Although an early awareness system could help predict many problems before they turn into crises, not every catastrophic event can be predicted. No one thought the long simmering Tibet problem would suddenly erupt when China was getting ready to shine on the world stage as an upcoming superpower; nor that an earthquake would devastate an entire province. Such events fall into the category of what Mr Nassim Nicholas Taleb calls the “Black Swan”, nevertheless, if a corporation has built enough social capital, people are likely to support it in a crisis.

Sustainable growth, affordable healthcare and poverty-reduction are the chief concerns of society, which corporate leadership cannot ignore. Perhaps there is money to be made in reaching out to people at the bottom of the pyramid, in slums and shantytowns, as Mr CK Prahalad and other management gurus have been saying.

(ND Batra is professor of communications at Norwich University)

Tuesday, June 03, 2008

Gathering Wisdom from Web 2.0

Mining wisdom from Web 2.0 collaboration

From The Statesman
ND Batra

The wisdom of the government is limited by its hierarchical structure, which restricts free flow of ideas, thus creating myopia. That is perhaps one of the reasons for recurrent man-made catastrophes, for example, terrorist attacks. Every time there is an attack, the government makes the same analysis and comes to the same conclusion.

If the government were to seek information from all available sources, not only from its officials who are segregated into departments and agencies but also from the people at large, intelligence, forecasting and decision-making could be better and problem-solving more socially satisfying. That is equally true of large corporations and institutions that have a top-down power structure, which may be good for command and control but is destructive of creativity.

In a knowledge-driven, networked world, creative ideas can arise anywhere. An innovative solution to a problem could be the consequence of collaboration among a dispersed group of people working on a project or the work of a genius. Wikipedia is an example of how collaboration can create a pretty good compendium of knowledge. A similar collaborative platform could be created for predicting future events, for example, a market bubble or a terrorist attack.

The most important point in the age of social networking and collaborative problem-solving is that geographically dispersed people and those who traditionally worked in isolated dens now have the means, such as constantly evolving digital platforms, to work together and enhance innovation, creation of knowledge and engage in cutting-edge scholarship. This is what is called Web 2.0, the next evolutionary stage of the Internet that makes social and collaborative networking such as Facebook, YouTube and blogging possible. Keeping in mind that crowds can be fickle and unreliable (vide Julius Caesar), it is still possible to tap into the collective wisdom of a large group of people for problem solving.Of course, we need both higher-level creativity and routine knowledge-creation and innovation. The modern world of globalised business cannot survive without higher or lower ends in the knowledge supply chain. We need the wisdom both of experts and of the masses. While you have to pay for experts, the wisdom of the masses can be mined via Web 2.0 collaborative platforms. In their own interest, many corporations are facilitating and encouraging their employees to build networks, share ideas with their peers and collaborate on projects even though they are divided by time zones, continents and cultures. Corporate blogging is one of the means of gathering grassroots intelligence.

In order to maximise innovation, collaborating organisations, governments and institutions need to break barriers of poor communication and insularity without which dispersed expertise cannot be leveraged to create new ideas that can be turned into products and services for marketing or increased organisational efficiencies.

In the digital age, poor communication occurs because of structural and bureaucratic barriers and because people who have expert power in one field fail to appreciate new ideas in others. One reason why intelligence agencies could not foresee the 9/11 terrorist attacks in the US was poor collaboration. But that situation has been remedied to a great extent. Sometime collaboration fails because it is limited to very few people in partnering organisations, so if some key expert decides to leave, the network is weakened or collapses.

To build collaboration for innovation it is essential to make an inventory of individual expertise and figure out how they complement each other and bring them into an informal platform to share ideas.The challenge is how to integrate innovation activities and unique knowledge around the world as effectively as global supply chains integrate labour, raw materials, finance and marketing. Networking has the potential to combat inertia because a node (a knowledge group) cannot sit idle too long.

Collaboration need not be limited to regional or national organisations in the age of outsourcing, when it is possible to have a 24-hour workday with three or four knowledge hubs spread across the globe. Work must flow constantly across times zones, building on shared brainpower, each knowledge hub validating (checking upon each other’s errors) and adding value to the work done by the other, thus, hastening testing, vetting, shaping and completing the final project. In cyberspace, time zones can be turned into an asset.

Another challenge for IT geeks in knowledge hubs is to create a system that is capable of aggregating and accessing available sources of knowledge and mining all modes of information, whether audio, video, cartographic or textual in the form of a visual map, a landscape.And finally an IT system should be capable of customising knowledge as per individual or group needs. For example, an IT system should be capable of automatically converting a report about a disaster such as an earthquake or a terrorist act into various formats, such as newspaper, radio, television, as well as for mobile devices such as cell phones to which editorial value can be added subsequently. This is a way of bringing experts and non-experts together to utilise each other’s wisdom.

In the age of Web 2.0 globalisation, leadership success lies in exploiting and pooling brainpower within the organisation as well as outside and creating an environment of enthusiasm and participation for solving problems, whether of energy or insurgency.

(ND Batra is professor of communications at Norwich University)

Tuesday, May 27, 2008

India needs an Iron Man

Why a ‘Jaipur’ will never happen in the USA

From The Statesman

ND Batra

Unlike their Indian counterparts, American law-enforcement authorities are absolutely convinced that terrorism can be prevented. Whenever an attack occurs anywhere in the world, the US Homeland Security authorities redouble their vigilance and refurbish their plans to meet any contingency. Grim determination is writ large on their hawk-eyed faces. That’s why “Jaipur” will never happen in the United States.

In October 2007, President George Bush issued an updated ‘National Strategy for Homeland Security’, which emphasised that “we cannot simply rely on defensive approaches and well-planned response and recovery measures. We recognize that our efforts also must involve offense at home and abroad” (italics added).

In contrast, Indian authorities are essentially reactive, not even defensive. They wait for a calamity to hit before they stir themselves with a few public statements of outrage, promising action but letting apathy and amnesia take over until another terrorist attacks occurs. India is in the grip of a vicious cycle.

In contrast, the US strategy “provides a common framework” through which not only the federal, state and local governments work but also “the private and non-profit sectors, communities, and individual citizens” are actively included in homeland security efforts. The strategy aims at developing a “Culture of Preparedness that permeates all levels of society ~ from individual citizens, businesses, and non-profit organizations to Federal, State, local, and Tribal government officials and authorities”.

I have not heard anyone in India talking about a cultural of anticipation and readiness.The Department of Homeland Security is always on the lookout for terrorists in order to pre-empt any kind of attack. Apart from the federal government, every state has a list of potential terrorist targets for which there are contingency plans. The federal and state governments work hand-in-glove to fight crime and terrorism. For example, in July 2006, authorities had discovered a plot to blow up the underground tunnel system that connects New Jersey with New York City. The discovery of the plot was not a serendipitous occurrence but the result of an early awareness system.In the US, as well as in Europe, there has been a grand shift in thinking.

The policy is not only to nip the evil in the bud but also to eliminate the evil at the pre-natal stage by establishing an early awareness system. The strategic thinking that what’s anticipated and imagined can be prevented especially applies to terrorism of which the Jaipur serial bombings were the latest manifestation in India. Pre-emption is preventing terrorists’ acts at the inspiration and pre-planning stage before they become a tragedy. Call it paranoia, but as Intel’s ex-CEO Andrew S Grove said in another context, only the paranoid survive.

Terrorists in India know that nothing serious will happen to them even if they were apprehended. Politically and financially they are well protected; otherwise they would not have been in business so long.Uncovering the terrorists’ domestic supporters ~ political, religious, financial ~ requires the kind of commitment one sees in the US. Unless India adopts and ruthlessly executes a policy of total elimination of terrorists and their local supporters, using all the available means to hunt them under the law, Indians will be wondering where the next “Jaipur” will erupt.

India needs to re-balance its priorities ~ civil liberties and domestic security ~ as has been done in the US. In 2006, the US Congress renewed the draconian anti-terrorism law ~ The US PATRIOT Act, albeit with some changes. Personal liberties have been somewhat affected, especially in big cities, though most of the US is as free as ever. Living in the US is safe ~ safer than anywhere else in the world.

The PATRIOT Act, which allows intelligence and law-enforcement authorities to go into places of worship, the working of charities, telecommunications of suspected militants and libraries, is not what an ideal free society should do. But it is a lesser evil than letting terrorists take advantage of constitutional freedoms to commit mass murder. Fighting terrorism is not for softies. Open societies need not be handcuffed by their enlightened doctrines when law-enforcement authorities try to locate and destroy terrorist cells functioning openly or clandestinely in their own backyards.

Superb intelligence gathering, pre-emptive and preventive measures and anticipatory disaster plans could go a long way in minimising the damages if India wants to take terrorism as seriously as the US does and if politicians are prepared to pay the price, instead of depending upon criminals and their vote-banks for survival.India has much to learn about how comprehensively and efficiently the US goes about managing its homeland security by keeping perpetual vigilance.

Following the pre-emptive policy of dealing with terrorists, US Attorney David E Nahmias said, “We no longer wait until a bomb is built and is ready to explode.” For example, the plot to bomb the Sears Tower in Chicago was at a stage “more aspirational than operational”, according to the FBI, when the plotters were apprehended in June 2007.What can India do? Fighting terrorism must be giving the same priority as building national infrastructure. Just as economic growth has several metrics (GDP, for example), terrorism reduction must have its own metrics. Without measurement, there is no accountability. Without accountability, there is no freedom and democracy.

It is imperative for India to have an anti-terror federal agency, as recommended by the Indian Chief Justice. I wish Prime Minister Manmohan Singh was more forceful and determined when he said, “We should explore all possibilities for recognising crimes like terrorism, white-collar crimes and human trafficking as federal crimes and setting up a federal agency which is fully equipped to discharge the onerous function of dealing with it.”

Perhaps India needs much more than wishy-washy recommendations. India needs an Iron Man, someone like Sardar Patel. Have you forgotten him, ladies and gentlemen?

(ND Batra is professor ofcommunications at Norwich University)

Tuesday, May 20, 2008

Homophobia is global

Gay unions: Time to take a stand

From The Statesman
ND Batra

This is an election year and no politician who seeks public office can escape the question of gay marriage. President George W Bush has said unequivocally that marriage is between a man and a woman, but he is not running for office.

The Democrat presidential candidates, Ms Hillary Clinton and Mr Barack Obama, as well as the presumptive Republican presidential nominee, Mr John McCain, are opposed to recognising gay marriage, though they favour civil unions. Nonetheless, they cannot ignore what the California Supreme Court ruled on 15 May.

Writing for a 4-3 majority, Chief Justice Ronald M George said: “In view of the substance and significance of the fundamental constitutional right to form a family relationship, the California Constitution properly must be interpreted to guarantee this basic civil right to all Californians, whether gay or heterosexual, and to same-sex couples as well as to opposite-sex couples.”

The decision overturned California’s 1997 law (which was reaffirmed by the Californians’ 2000 statewide ballot initiative) banning same-sex marriage.California, of course, has bestowed the same rights and obligation on civil unions of same-sex couples as on traditional heterosexual married couples. The court majority, nonetheless, said that although couples bonded in a civil union or a traditional marriage have the same legal rights and obligations, the use of separate terminology for gay people and heterosexuals to establish a family was discriminatory and violated the constitutional right of equal protection.

Semantics can create psychological segregation.

The California Supreme Court drew inspiration from a 1948 inter-racial marriage case in which the court had ruled that the law banning inter-racial marriage was unconstitutional under the equal protection clause of the Fourteenth Amendment. “The right to marry represents the right of an individual to establish a legally recognized family with a person of one’s choice and, as such, is of fundamental significance both to society and to the individual,” Mr George wrote for the majority.

If the will of the people overwhelmingly expressed in popular ballot initiatives or legislative actions imposed a ban on same-sex marriage as it did on inter-racial marriages, it violated people’s fundamental right to form a family of choice.

Neither the will of the people nor tradition could supersede the Constitution. Democracy was much more than a government of the people, by the people, and for the people. The will of the people can be become tyranny.

Homophobia is a global phenomenon.

In the face of scientific evidence, most Americans consider homosexuality to be a cultivated lifestyle and fondly hope that one can be weaned away or de-programmed out of it. Every year schools witness fierce battles between parents and teachers as to what kind of books children should read, which sometime instigates the banning of books related to homosexuality.

Homophobia has led to violence and the killing of innocents.

In 2006, when the Massachusetts Supreme Judicial Court affirmed its earlier decision that gay people had the legal right to marry, some people were jubilant, while others went crazy. It sounded like the beginning of a cultural war.

Nothing has divided the American people so painfully since the question of slavery as the issue of what to do with gay people and lesbians, who have been outing themselves in hordes and getting their faces in everywhere ~ in television sitcoms, school textbooks, magazines covers, dance floors and legislatures.

Soon after the court decision, stand-up comedian and talk-show hostess Ellen DeGeneres announced on her show that she was planning to get married to her long-time girlfriend, actress Portia de Rossi. The audience cheered her lustily.

Although Americans by and large oppose gay marriages, they are inclined to accept civil unions for same-sex couples that would grant them the same rights as heterosexuals have.

Vermont was the first state to recognise civil unions for same-sex couples but only after the state’s highest court ruled that gay people were being deprived of constitutionally guaranteed equal rights and enjoined the state legislature to eliminate this discrimination. The Vermont court did not rule on marriage, rather it ruled on equal rights for all citizens, which included healthcare benefits, inheritance and other rights that go with marriage.

The Massachusetts Supreme Judicial Court went to the extreme and challenged the very definition of marriage. If marriage is essentially a union of hearts, a commitment between two people ~ Evelyn and Madeleine, Ivan and Isaac ~ the concomitant rights and obligation of such a commitment must be respected.

But that’s not what the Bible or Koran says. That’s what the interpreters of the Constitution say.

It is only in Hollywood movies and mass media that you see the US as a homogeneous country. In reality, it has always been a house divided, which is its primary source of its dynamism and creativity.

Adding to the confusion, several states have passed laws that recognise only heterosexual marriages. So what would happen to a Californian gay married couple, let’s say with adopted children, when the family moves to a non-gay marriage state like Alabama?

The Californian Supreme Court seems to be saying that the state should choose a common nomenclature that captures the essence of both traditional marriage and civil union, so that gay people do not feel segregated or discriminated against. Maybe it is time to get rid of the ideologically and emotionally loaded words husband, wife and marriage and replace with them with spouse and domestic partnership.The final word on the meaning of marriage of course lies with the US Supreme Court, the ultimate arbiter.

(ND Batra is professor of communications at Norwich University)

Tuesday, May 13, 2008

Nuclear Energy: Why should India be left behind?

India must broaden nuclear freedom

From The Statesman
ND Batra

Last week Russia and the US signed an unprecedented civilian nuclear power deal under which companies in both countries would have access to nuclear technology through joint ventures. The pact opens Russia’s massive uranium reserves to US companies and gives Russian firms access to the multi-billion dollar US nuclear energy industry.

The agreement happened in spite of US app-rehensions about Iran’s growing nuclear ambitions, about which Russia does not seem to be overly concerned. “The US and Russia were once nuclear rivals; we are today nuclear partners. What this agreement allows us to do is to implement some very creative ideas that both Russia and the US have put forward to deal with the growing challenge of proliferation of nuclear weapons,” says Mr William Burns, US ambassador to Russia. The head of Russia’s state nuclear corporation, Mr Sergei Kiriyenko, who signed the agreement, was equally rosy in his outlook. “The signing of this agreement opens a gigantic field of opportunities for economic cooperation in the large and growing businesses linked to the civilian use of nuclear energy,” he says.

The US has a similar deal with China. To meet its increasing energy needs, China plans to build 32 nuclear power plants by 2020 at a cost of about $50 billion, Ariana Eunjung Cha of the Washington Post wrote last year. It’s an undertaking that can be accomplished only by acc-essing nuclear technology and markets in the US, Europe, Japan and Russia. China has signed uranium deals with Australia and the Niger.

India too must complete the nuclear deal with the US agreed upon by Prime Minister Manmohan Singh and President George Bush in 2005. It would give the growing economy reliable and uninterrupted supply of nuclear fuel, in spite of the fact that India is not a signatory to the nuclear Non-Proliferation Treaty. Nuclear freedom comes from collaboration, not isolation. The completion of the civilian nuclear deal will open to India the world of sophisticated technology developed by the glo-bal nuclear powers ~ the US, Japan, Europe and Russia, with whom India has growing commercial relations. Access to high-end technology is imperative to keep India globally competitive.

Indian diplomacy has succeeded in muting and overcoming strong anti-India prejudice and opposition in the US. By making India an exception to the rule it has created opportunities for the country. The agreement will let India grow and play its rightful role in global affairs ~ it is not about containing anyone, it is about having faith in India to develop rapidly without compromising fundamental freedoms.

Rapid economic growth of the Indian economy, 9-10 per cent a year for the next few decades, primarily through the efforts of its rising entrepreneurial class, will lift millions of Indians out of poverty. Without plentiful and reliable energy sources, however, poverty cannot be eliminated. Besides, an economically dynamic India on a perpetual growth curve will make Asia more economically dynamic.

Apart from removing hurdles in India’s search for an alternative energy source to fuel its growing economy, the deal will give India a strategic platform in the knowledge industry and en-courage research and development in clean-energy technology.

Becoming a great knowledge power is everyone’s dream in India. India must go beyond information technology outsourcing and capture other chances, as it has begun to do. After successful negotiations with the International Atomic Energy Agency and the Nuclear Suppliers Group, India will be able to buy nuclear fuel for its nuclear power plants and shop for building scores of new ones.In the course of time when trust in the partnership increases and diplomatic relations deepen, a whole new world of sophisticated global technology will be opened to India, en-abling it to spur its economic growth further. In return, India has agreed to do what other nu-clear powers have been doing under the Non-proliferation Treaty ~ open some of its civilian nuclear power plants to inspection and continue to observe abstinence on nuclear testing. Its nuclear deterrent will remain off limits. India’s sovereignty can’t be compromised, if the country is economically and politically strong.

The Indian opposition to the nuclear deal, especially the Left, fears the deal will create subservient relations with the US. But it is im-portant to consider how China has benefited from strong economic relations with the US, without in any way compromising its sovereignty. Of course there is no such thing as ab-solute sovereignty in an interdependent world. China had greater sovereignty in the days of Mao Zedong when it fought the US in Korea than today when it has more than a trillion dollar in foreign exchange reserves. A country’s currency is a symbol of its sovereignty but China has tied up its currency to the dollar. Chi-na has no place to park its massive foreign exchange reserves except in US and European treasuries. Sovereignty is not isolation.Iran-Pakistan-India and Turkmenistan-Afghanistan-Pakistan-India oil pipelines will not be able to meet India’s gargantuan needs for energy. Clean-coal technology, nuclear energy and solar power are alternatives, for which the US has opened its doors to India. France, for example, gets 80 per cent of its energy from nuclear plants and is ready to collaborate with India in nuclear power development. Nuclear energy will cut excessive dependence on oil from West Asia, a most unstable region.

India needs hundreds of billions of dollars of foreign investment in building power plants and infrastructure to increase its manufacturing base and create employment opportunities for its growing young population.

Today the Left might have a stranglehold on Indian politics, but it certainly cannot be the end of the civilian nuclear deal. The next government will have to pick up the threads and consummate the deal. Why should India be left behind?

(ND Batra is professor of communications at Norwich University)

Copyright ND Batra 2010