"In a recent paper, Stanford researchers found that consumers may abandon products if they start being favored by the masses, or by members of certain social groups. In other words, as soon as chic goes mainstream, or geeks start sporting the clothes of jocks, items are dropped like passé hot potatoes by the kings and queens of cool." Read more... Too Much Popularity Can Make Items Uncool
Friday, December 14, 2007
Too Much Popularity Can Make Items Uncool: Research: News: Stanford GSB
at Friday, December 14, 2007 Posted by Narain D. Batra
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment